Reusable Bottles: Bottled Water You Can Be Proud Of


Again and again, we’ve spoken about how unnecessary bottled water is. About how it’s a blight on our environment and how we’re roped into buying it. We’ve continuously urged you to drop it (or more accurately, recycle it) and head back to the tap. But, what we haven’t done – until now – is talk about how you can maintain the convenience that bottled water offers you, but do so in an environmentally responsible and economically smart way.

The answer? A reusable bottle, of course!

Continue reading

The Little Town That Could: Banning the Bottle in Bundanoon


The aim of this campaign has been to inform consumers about how harmful bottled water can be. We decided on this approach because it seemed to be the logical path with an achievable objective. We considered putting our efforts towards much more ambitious goals. But we thought, who are we? How big of a change can a little campaign like ours make? Well, this post has me reconsidering exactly what is possible when the desire is there. Continue reading

Container Deposit Schemes: A Solution To Our Bottled Water Obsession?


The production of bottled water is a bad enough problem on its own. We’ve spoken at length about its harmful effects on the environment.  However, perhaps equally as troubling and what many don’t realise is that bottled water’s ill effects continue long after they have left the supermarket shelf, with drink containers making up a staggering five of the top nine recorded pieces of litter by volume.

So, if the majority of these bottles are recyclable, why are they ending up in landfill or on your local bush walk track? Inconvenience? Lack of education? Disregard for the environment? Absence of any recycling bins at hand? It’s a tricky question and one that we don’t really have an answer to…

Continue reading

The Story Of Bottled Water

As you’ve probably realized by what we’ve been posting so far, there is a hell of a lot to talk about when it comes to bottled and tap water. Everything from the environmental impacts, to the marketing tactics of bottled water, to health concerns about fluoride and other additives. There’s a ton to know… Continue reading

Fear Of The Unkown: Water From Source To Tap


Warragamba Dam: Home of Sydney’s water

Fear of the unknown is something pretty common.

And so, it’s no surprise that many hold reservations about tap water. After all, how does it get to us? How does water magically appear at the turn of a tap? And how can something so pervasive and, seemingly, plentiful possibly be held to rigorous enough standards that it is safe enough for us to drink? Thankfully, that is what this post is all about – we’ll be looking at how Sydney gets its tap water.

Continue reading



I think it’s fair to say that we are all aware that bottled water is more expensive than tap. However, what many don’t know is just how much more expensive bottled is.

Indeed, this was certainly the case with us here at Back to the Tap. While we were obviously cognizant of bottled water’s steep markup, it wasn’t until we really looked at the figures that we realised the extent of our ignorance.

Continue reading

Celebrity Tap: Have a drink at Selena Gomez’s house.

We previously spoke about some of the crazy marketing tricks that go into bottled water, and now @Canitau is showing how sometimes those tricks can be put to good use!


Hi Everyone,

It’s hard to avoid packaging. In western society, it seems to be everywhere we go – whether it be plastic, glass or aluminium. It seems the human desire to package food and beverages have reached new heights than ever before and today we don’t only use packaging to protect food and beverages we also use it to advertise.


This campaign was for UNICEF and was called “Celebrity Tap” and it offered a range of exclusive bottled water that comes straight from the tap of certain celebrities taps, such as Rihanna, Selena Gomez, and Taylor Swift.

A collection of famous tap waters. It’s just like your water but only famous.”

The campaign mocks the Westerns world commercialisation of bottled water and the ridiculousness of designer water bottles – with classy glass bottles and an etched profile of the participating actress/actor. – This campaign to me is so…

View original post 61 more words

Back To The Tap: The Campaign So Far


The aim of this campaign is to educate. Educate everyday folk to the harmful consequences that a simple bottled water can have on both the environment and the back pocket. So, it’s a great pleasure to see the progress we are making. We have just begun our fourth week of solid campaigning and this seemed like an excellent time to give all you, our followers, a bit of an update on how things are progressing.

Continue reading

Fluoride in water: Nature’s toothpaste or communist conspiracy?



“…the most monstrously conceived and dangerous Communist plot we have ever had to face” – General Ripper in Dr. Strangelove

I previously mentioned how if there’s one thing I’ve come to realise from this campaign so far, it’s how much misinformation is out there. And, by far, the biggest culprit is fluoride. It’s next to impossible to venture into any kind of online discussion about the merits of bottled and tap and not have the topic of fluoridation cause some kind of squabble or all out war in the comments section.

So, in a move some will call brave and others foolhardy and arrogant, I’m going to try and dispel some of the myths regarding fluoride and tell you everything you need to know. Continue reading